Beats Music, which Apple acquired earlier this year, is reportedly set to be a part of the company’s iOS software starting next year. The Guardian reports that Beats Music is slated to be rebranded under iTunes in its new iteration when it is pushed to iPhones and iPads across the globe. Apple has also been working on making Beats Music more affordable than Spotify and other streaming services, by dropping subscription prices from $10 month to $5 a month, according to the New York Times. However, labels are seeking a higher price.
It is unclear when Beats will appear in iOS, but The Financial Times reports that this could happen in March. Beats Music has had a successful year with the multi-billion dollar deal it struck with Apple. Dr. Dre and Jimmy Iovine were also profiled by the Wall Street Journal about their new academy at University of Southern California, which you can watch more about below.
Music streaming has been a hotly debated topic this year. In October, Apple acknowledged that it experienced a sales dip likely due to streaming. Earlier this month, Kobalt said that its artists earned more from Spotify than iTunes in Europe. More recently, Taylor Swift and other artists removed their discographies from Spotify citing financial issues with the streaming company. However, the debate continues as other artists say they’re not upset with streaming services. Dave Grohl recently said he doesn’t care how much fans pay for music. As Beats makes its way to iOS, the debate is likely to continue.