Artists using Facebook to advertise their work might be in for some changes as the social network says it plans to reduce “overly promotional” posts. “Our goal with News Feed has always been to show people the things they want to see,” the company said in a statement. “People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.” This includes posts that solely push people to buy a product or install an app, to enter promotions and sweepstakes with no real context and posts that reuse the same content found in ads, according to a statement on the company’s site.
Although this initiative, which is slated to take effect in January, targets promotional posts like those mentioned above, it does not look to go against paid ads. This could mean a significant boost for the company’s ad revenue, which already makes up more than 90 percent of the network’s income, according to The Guardian. Still, Facebook says this won’t impact a majority of its users. Check the gallery above for examples of the types of posts that are set to be impacted by this policy change.