Did you notice that in 2014, there were no YouTube Music Awards? We didn’t either. The most memorable thing about the YouTube Music Awards—which started in 2013 and have only happened once—was that Tyler, The Creator and Flying Lotus spoke out against them:
After skipping 2014, the YouTube Music Awards are coming back next year, with Kia sponsoring and Vice Media producing (instead of Spike Jonze, who produced the first installment). Instead of a live-streamed event like last year, 2015’s show involves a full YouTube site takeover with original content. A new YouTube channel for the awards now exists.
The awards aren’t the only way YouTube is getting more involved with music. After some conflict with independent record labels, they’ve launched YouTube Music Key, a subscription-based streaming service currently in beta mode.