031615-music-kendrick-lamar-s-to-pimp-a-butterfly-album

Just two days after the (early?) release of To Pimp A Butterfly on Spotify, Kendrick Lamar has a new crown to wear. According to TDE CEO Anthony Tiffith, TPAB has the new single-day streaming record:

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If confirmed, Kendrick’s 9.6 million would break Drake’s month-old record of 6.8 million streams for If You’re Reading This It’s Too Late. Drake also holds the week-long record for streams. But if these numbers hold, that title looks destined to change hands as well.