So you head off to Helsinki Cathedral on a fine, blue summer morning, and when you get there you see hundreds and hundreds of cardboard cutouts of Nicki Minaj. What?! And they are not covered by just any picture of Nicki, it’s the now infamous squat from the “Anaconda” cover art.

Sadly, this wasn’t done by an obsessed fan (although Nicki has many of those), it is, as Reddit points out (via a Google translate of this Finnish news article), part of a promotion for the Summer Up festival which takes place July 3 and 4. Nicki Minaj headlines the first day, and there are tickets for the festival attached to the back of each cardboard cutout.

Check out another picture below.