Image via Wikipedia

Image via Wikipedia

Arcade Fire’s Win Butler and Régine Chassagne were involved with Tidal’s launch, but after a rough few months, Butler recognizes that things haven’t gone as planned. Speaking with The Independent, Butler addressed the problems with Tidal, as well as issues with the music industry as a whole. See some excerpts below, and read the full interview here.


On major labels:
“They dictated that Tidal has to cost $20,” he says. “The major label music industry has completely ruined every aspect of their business. At every step of the way they’ve had the tools offered to them to create an industry that works, and they’ve completely blown it. That’s why we never had any interest in signing a contract with one of these companies because they’re clearly completely clueless.”

On the launch of Tidal:
“None of the artists knew anything about the PR. It was a poorly managed launch, but conceptually the thing that we liked about Tidal was that it’s HD streaming quality.”

On why he got involved with Tidal in the first place:
“It seems silly, for fear of being embarrassed, to not at least sit at the table with Jay Z, Kanye and Daft Punk and talk about art and music and how it’s going to be distributed.”

Related: Inside Track: How Streaming is Affecting Indie Labels