With music streaming competition at an all-time high, exclusive album streams are usually going to major players like Spotify, Apple Music, and TIDAL.
For her new album Honeymoon, Lana Del Rey is choosing a different route. The album is officially coming out on September 18, but today at 3 p.m., Urban Outfitters will be playing the project in its entirety at all locations.
In addition to hosting the exclusive listenings, Urban Outfitters will be offering a special edition vinyl edition of the album.
Special Edition Vinyl from Urban. X pic.twitter.com/SVEYdmxjTG
— Lana Del Rey (@LanaDelRey) August 22, 2015