Image via i-D / Alasdair McLellan

Image via i-D / Alasdair McLellan

Adele is a record-breaking machine, and she’s at it again. Her video for “Hello” is the fastest music video ever to deliver over 100 million views on Vevo. It took Miley Cyrus’ viral “Wrecking Ball” six days to reach the milestone, and Adele did it in five. On the first day alone, “Hello” put up over 27 millions views.

On top of that, Billboard reports that projected sales for Adele’s upcoming album 25 are in, and the singer is (of course) on track to break even more records. The album’s first-week sales projections range from 1.3 to 1.8 million, and it may be the biggest debut week for a female since Nielsen started reporting in 1991. Britney Spears’ Oops!… I Did It Again is the current record-holder, with 1.32 million in May of 2000.

It’s been a year since any artist broke a million in the first week. Taylor Swift sold 1.29 million with 1989, but her “Bad Blood” video only reached 20.1 million views on Vevo in week one. With Adele raking in over 100 million views, it’s a safe bet that 25 will take the top spot.


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