Not too long ago, Drake made it very clear that he wanted to get his first solo number one on the Billboard Hot 100 with “Hotline Bling,” hoping that his meme-bait video for the track would catapult it from second place to first. In an uncharacteristically long post on Instagram, Drake said that reaching number one would be “the biggest moment” of his career to date. Unfortunately for Drake, “Hotline Bling” hasn’t reached number one despite the push the video gave the track.
In another blow for Drake, Billboard confirmed to NPR this morning that Apple doesn’t report its video stream statistics to Nielsen Music, whose comprehensive statistical data determines the outcome of the Billboard charts. “Hotline Bling” was initially only released on Apple Music, which has a relatively small subscriber base. The video has since been released on YouTube, but with the video sitting at only 1.2 million views at the time of writing, things aren’t looking good for the track with Adele looming on the horizon.
Adele’s “Hello” is sitting at an astronomical view count of 93 million plays, despite only releasing on October 22. With Adele’s much anticipated comeback record gaining so much attention so fast, it’s looking like “Hotline Bling” is going to lose out despite the onslaught of bad dancing gifs. With his current views paling in comparison to Adele’s, Drake is probably in for a bit of disappointment when the new figures come in.