Image via XXL

Image via XXL

To wrap up a supremely fruitful 2015, Kendrick Lamar is gracing the cover of the Winter 2015 issue of XXL. Not only that, but he actually wrote the cover story himself (which he also did for the Winter 2014 issue of the same magazine).

Lamar wrote about the success of To Pimp a Butterfly, being a voice for social issues, and growing as an artist. He wrote in XXL, “I know I’m chosen. I know I’m a favorite. I know in my heart there’s a whole other energy and leadership side of me that I have probably run from my whole life. How much power do I want? How much can I handle? That’s the question I keep asking myself. ’Cause when you are a voice for the youth, nothing can stop you. The youth is what changes things. Can I lead that? Should I?”

XXL also shared a behind-the-scenes video of the cover photoshoot, which you can watch below.

The full cover story is not yet available online, but find some excerpts here.