Image via Beats 1

DJ Khaled has freely provided us another reason to believe he does, in fact, have the keys to success. The Snapchat Sensei recently visited Pharrell and Scott Vener’s OTHERtone show alongside Aziz Ansari: suffice to say, things got comedic.

In an instant of interview brilliance, Ansari asked Khaled for an exclusive scoop on forthcoming merchandise, suggesting a collab with a candle manufacturer. The idea evoked another signature moment from the DJ: an immediate pitch for Cinnamon Toast Crunch-scented candles. Pharrell’s response—an excited and seemingly genuine nod of approval shot in Vener’s direction—only pushed things further.

As for the tagline? Celebrate Success Right, of course. Watch two clips of the conversation below, and don’t forget to eat your cereal in the a.m. Until Khaled’s face is on the box, the current packaging will have to do.