Image via CBS

Image via CBS

It turns out that winning a few Grammys and putting on a much-discussed performance is really good for your album sales: Following this year’s Grammy Award ceremony, sales of Kendrick Lamar’s 2015 album To Pimp A Butterfly, which went platinum earlier this months, rose by 411 percent.

Of the eleven Grammys for which Kendrick was nominated, he brought home to trophies for Best Rap Album (To Pimp a Butterfly), Best Rap Performance (“Alright”), Best Rap Song (“Alright”), Best Rap/Sung Collaboration (“These Walls”) and Best Music Video (“Bad Blood”).

Watch Kendrick accept the award for Best Rap Album here.