During this year’s SXSW, Bun B had the opportunity to sit down with fellow Texas native and Rap-A-Lot Records founder James Prince for an hour long interview. However, the comfortable setting transformed this interview into an enjoyable, in-depth conversation.

Bun B opened up their discussion with a few anecdotes about his own beginnings, and when he first knew he wanted to take matters into his own hands to make a serious career for himself. During the full conversation, Prince discussed how Rap-A-Lot Records got its start, what influenced his career path, whether or not he ever thought about being a rapper himself, and so much more.

Watch the full conversation above.