Paul and Linda McCartney’s daughter Stella McCartney¬†has released an environmentally friendly fragrance called POP, and she’s recruited Grimes to be a part of its campaign. Packaged in boxes made from sustainably managed forests, the first commercial for the campaign starring Grimes has arrived today. In the brief video, Grimes discusses friendship and sustainability, saying, “I think friendship is important to all non-sociopaths.”

Watch the commercial for the perfume above, and purchase the it here.