Denzel Curry’s year continues to get bigger and bigger. After releasing an impressive new album, Imperial, in March and landing himself a spot on this year’s XXL Freshman list, Curry is back with another big look. A newly released commercial from Adidas features music by the Florida rapper.
For their new “Creating New Speed” ad, Adidas showcases some of the fast football players to come out of South Florida’s Muck City. So it’s only right that the players and commercial are soundtracked by another South Florida native.
Adidas looks towards Denzel Curry’s 2015 single “Ultimate” to complete the ad. The high-energy track works to intensify the footage of fast footwork of the athletes featured in the commercial—together making a fit that words hand-in-hand.
Watch the commercial above, and listen to the full song below.