To the delight and surprise of many last week, Skepta's Konnichiwa took home the Mercury Prize this year. "Thank you to everybody who was there for me when I was going through depressed times," he told the audience upon accepting his award. "I don’t know man, I’m so thankful. With no record label we just traveled the world." Now the U.K.'s Official Charts Company is reporting that his album has seen a huge bump since the win.
As Fader notes, sales of the album have seen an increase in 226% over the last seven days, resulting in it re-entering the Official U.K. Album Chart. The album has jumped back into the top 20 once again, landing at number 13 on the chart, rising in 53 places. The album debuted at No. 2 on the chart when it launched back in May. Previous winners of the Mercury Prize have seen a similar boost, with Benjamin Clementine's Spotify plays rising by 500% following his win in 2015.
Skepta's win saw him beat out the likes of Kano, The 1975, Radiohead, Savages, Jamie Woon, Bat for Lashes, and the late David Bowie. Following the win, judge Jarvis Cocker said of Konnichiwa, "We as a jury decided that if David Bowie was looking down on the Hammersmith Apollo tonight, he would want the 2016 prize to go to Skepta."