In 2015, Fox News host Geraldo Rivera made critical statements after seeing Kendrick Lamar's 2015 BET Awards performance of "Alright," which featured Kendrick performing on top of a vandalised cop car.  Rivera told his audience, “This is why I say that hip-hop has done more damage to young African-Americans than racism in recent years.”

The two opening tracks of DAMN. sampled Rivera's comments and on "YAH." K. Dot had dished out criticism of his own as he rapped, "Fox News wanna use my name for percentage/Somebody tell Geraldo this nigga got some ambition."

Shortly after hearing the album Geraldo Rivera posted an 18-minute video to Facebook responding to Kendrick's lines. He began by complimenting Kendrick, calling him "probably the best hip-hop artist out there today" but went on to reiterate his previous remarks on hip-hop.

Rivera stated, “It’s the worst role model. It’s the worst example. It’s the most negative possible message. I know that the real danger to real black men and real brown men now is that their role model will sing about cops being killers and the system being stacked and there’s no chance of advancement and all the rest of it.”

He closed by singing Marvin Gaye’s ‘What’s Going On’ and asking viewers to “remember Mavin Gaye, not the Notorious B.I.G. and Tupac and all the rest.”

Check out the full 18-minute video above.