Kendrick Lamar's "Loyalty," featuring Rihanna, was one of the instant standouts from the DAMN. album. Now, there's a video, directed by Dave Meyers and the Little Homies, and it's another visual extravaganza. Together, Rihanna and Kendrick exhibit some serious star power, and the creativity and execution is top level. Watch the video above.
The "Loyalty" video follows the previously released "Element," "DNA," and the aforementioned "Humble." Lamar hasn't missed yet when it comes to Damn's visual presentation. Of course, I guess it's hard to miss the mark when you have Dave Meyers (who's previously helmed videos for OutKast, Katy Perry, and Britney Spears) and Don Fucking Cheadle helping you bring your ideas to life. Keep the classics coming, Kendrick.
The Damn tour is currently making its way across the U.S. with a number of surprise guests in tow. During Thursday night's stop in Chicago, Lamar brought out Chance the Rapper for a hometown throwdown. J. Cole and 2 Chainz have dropped in on previous dates.