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    Fat Possum Records

    Year Established: 1992 Genre Focus: Blues, Rock and Hip-Hop Website: www.fatpossum.com

    Founded back in the early '90s by Matthew Johnson and Peter Redvers-Lee simply as a way to preserve some of the blues players in their corner of North Mississippi, Fat Possum has consistently released music with meaningful cultural implications. Early on the label stayed fairly true to their blues roots and relied heavily on New York Times critic Robert Palmer when it came to picking acts to sign. But with the changing industry and expanding tastes, Fat Possum have branched out from their early roots and now have a large roster that includes bands like Wavves, Tennis, Youth Lagoon, and Spiritualized. Though their focus has shifted from their traditional blues roots, Fat Possum still strive to support artists who refelct an air of true musicianship and not just celebrity or pop music hype. With bands whose roots go as deep as Dinosaur Jr. to newcomers like Christopher Owens, there are few labels that are more reliable for quality than Fat Possum.