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    Label Executive

    Example: L.A. Reid, Chairman and CEO of Epic Records

    What people think he does: Rub elbows with celebrities all day, walk around dangling record contracts over the heads of aspiring musicians, travel around the world, attend shows and actually discover acts themselves.

    What he really does: Mentors artists, finds new talent, and works on developing that talent to its full potential. "Joni Mitchell had this great line. She was singing about David Geffen, and she said his job was to 'stroke the star-maker machinery behind the popular song." And that's my job. To do that, the artists have to believe that I have taste. And style is a matter of taste. I believe that I've built up a reputation for caring about style." - L.A. Reid as told to GQ Magazine