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    It's been quite a year for Carson Cox,Dave Vassalotti and the band known as Merchandise. They've gone from complete unknowns playing in Tampa storage units to a Pitchfork profile, and now the band known for its polarizing stripped down, upbeat industrial sound is set to perform at the Pitchfork Festival. Sure to turn a few heads, even the hardcore rock purists, you'll want to be center stage for this one. Their drawling shoe-gaze is great for headphones, but the live energy this Florida band brings to performances is unmatchable.