Tumblr: frankocean.tumblr.com What to expect: reflective posts, behind-the-scenes photos, videos/music from fellow Odd Future members
Frank Ocean is another artist who's carefully managed what information gets released to the public and when. And more often than not, this information has been released via his Tumblr. From his now infamous coming out letter to updating fans on big career announcements, Frank is one of the artists who has played an essential role in helping to redefine our idea of how Tumblr is used. Like yea, there are a lot of cat memes and pop culture GIFs, but Tumblr is also a crucial platform to reach your fans. Sure give us some actresses without teeth, but take a note from Frank and don't forget the important stuff too.