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    Over 11 million unique listeners tuned in to iTunes Radio in its first 5 days

    Even though iTunes dominate the digital sales market, with, for example, 80% of US consumers who have downloaded paid music online having used iTunes, they clearly think that streaming is the future, and recently launched iTunes Radio. The free service is in direct competition with services like Spotify and Pandora, and with 575 million active iTunes user accounts, Apple will likely be able to convert a large number of users to their own streaming service.