BROODS - "Bridges"
It's very easy to be cynical about pop music. The complaints are familiar. It's formulaic. It's manufactured. It's soulless. It's incessant.
All of those facets, however, can be wielded as weapons in able hands. On debut single "Bridges," New Zealand duo BROODS use pop form in all its hook-y glory. Sharply written verses, well-placed bridges, production that packs an airy, electronic punch, and an immediately memorable, primetime-ready chorus make "Bridges" a welcome bolt from the blue hinting that New Zealand might pack a few more names with their sights set on the charts. It's pop done right, no gimmickry or pretension. Just solid songwriting nicely balances personality and instant accessibility. - Jon Tanners