The Detox Bowl
Who should do it: Dr. Dre, obviously
Corporate partnerships are hot right now, and who knows more about making big corporate moves than Dr. Dre? His Beats headphones are thriving, but the delay of Detox has become a fucking joke. At this point, if Dre releases Detox, he's got to do it big. Sure, he could make some custom Detox headphones to give away with every album, but it might be fitting if he just bought a college football bowl game. American Express and Beats by Dre presents: The Dr. Dre Detox Bowl. Dre performs at half time, everyone at the game gets free headphones, and then exactly 20 years after the game, voilà, Detox finally drops.