The Snapchat release
Who should do it: Beck
Similar to the Instagram strategy, except the album leaks via 10-second Snapchat videos. And between each video is a dick pic. Beck already employed an interesting release strategy by putting out a project fully on sheet music, so he might as well keep it cutting edge and give the Snapchat strategy a go. Many will be left wondering, "Was that Beck's dick?" Investigative reports will follow, #becksdick will become a trending topic, and the buzz will be plentiful.