Beats is not yet a global brand
If Beats Music truly wants to blow up, then they'll need to conquer the overseas and Internet markets like Spotify and others have been able to do. This past year, Spotify became available in a total of 55 different countries, further expanding their reach across the world. Beats clearly has to play catch-up here but how soon can we reasonably expect them to pop up in places besides the United States? With Spotify, it wasn't until five years after their founding date that they expanded to the U.S. Now that markets are more prepared for services like this, will Beats able to integrate themselves across the world faster than its predecessors?