Celebrity support will initially set Beats apart from the crowd
If there's one thing that Beats has never had trouble doing, it's getting celebrity support from all corners. With Beats Music, they were quick to make sure that musicians, actors, and more were all getting their name attached to the product. The app's Curator section nicely displays these connections, as users are able to pick from specially-selected playlists curated by anyone from Bruce Springsteen to Dr. Dre to Ellen DeGeneres. Much like the AT&T plan, a move like this is crucial for wrangling in users who weren't previously acquainted with digital streaming services. Name recognition is key.