Create a New Sound
Drake has been perfecting the same sound that him and Noah “40” Shebib have been working with since So Far Gone. The atmospheric, icy, bedroom confessional aesthetic of Drake’s music has become so popular that hip-hop and R&B has been inundated with artists seeking to piggyback off the sound. Drake’s next signee should help him usher in a new sound. By doing this Drake will ensure that he has a road map for the next phase of his career.