Don’t Be Afraid to Sign Artists Outside of Hip-Hop and R&B
All of the artists on OVO Sound orbit the same hip-hop and R&B fusion realm as their boss. Drake needs to diversify and sign artists from different genres. Whether rock or electronic music, Drake needs to get out of his comfort zone and find artists that can apply his musical aesthetic to other genres. Artists like JMSN, with the release of his new album Pllajë, prove that Drake’s atmospheric and icy R&B can be fused with rock to great affect or maybe Ryan Hemsworth, a fellow Canadian, could give OVO their first taste of EDM culture.