No New Friends: Stop Co-Signing Artists That Aren’t Signed to OVO
Drake has an ear for talent. Unfortunately, this ear has escaped him when acquiring new artists for OVO Sound. Before Drake jumps on the next “Versace” or finds the next Weeknd, he needs to try and court the artist for his label. Drake’s feature on “Versace” has done more for Migos than it has for Drake. While the Atlanta group is being touted as the next big thing, PartyNextDoor, Majid Jordan, and P Reign are all still clamoring for some semblance of a buzz. Maybe next time Drake should hop on an artist’s song first, and then announce their signing.