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    This is our first time at SXSW, and we're still trying to figure out what it's all about. There's good music and good food as expected, but it can be a little overwhelming at first. With so much going on at all times, it's hard to really wrap your head around what this Austin festival is all about, but we're starting to get it. We're starting to learn about the people, the culture, and the little things that make SXSW what it is. Here's what we've figured out so far.