After midnight, nobody tweets about anything except The Illmore.
There are a lot of events going on past midnight in Austin during SXSW. Plenty of shit, and lots of things worth tweeting about. But apparently, The Illmore manages to attract everyone who is active on Twitter and at SXSW and out past midnight. Props to the ILLROOTS team for their stronghold on the late night tweeters in Austin. Fall back, other late night SXSW events—nobody tweets about you.