15. St. Vincent - "Digital Witness"
Director: Chino Moya
Our culture's growing dependency on technology has become a reoccurring theme in music recently. Artists like Jack White and Yeah Yeah Yeah's have been vocal in their disdain for our need to document moments instead of live them. It's this idea Annie Clark explores on her "Digital Witness," bringing her paranoia to life in the video for the song.
The stylized clip features a monochromatic dystopian world, void of independent thinking. It's a warning more than it is a current reflection, showing what Clark fears our future will be if we keep trading books for screens. Whether she's right or wrong in her projection is up for debate, but one thing's for sure: even in a depressing setting, Annie still shines. —Katie K