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    13. Vic Mensa - “Down On My Luck”

    Director: Ben Dickinson at Ghost Robot

    One of Chicago's most promising rising talents, Vic Mensa made a solid impact with INNANETAPE and visuals for the project's lead singles, "Orange Soda" and "Hollywood LA." For a little while though, it was hard to see what his lane was going to be, or if he would even find one at all. That all changed with "Down On My Luck," the wildly successful Stefan Ponce-produced single that commanded attention on its own, but was taken to entirely new levels with the brilliant accompanying video. The clip follows Vic through a night at the club; the twist is that each time something goes wrong, he gets to start his night over again. A clever conept, perfectly executed—Tim Larew