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    SOAK

    SOAK is 18-year-old Bridie Monds-Watson and she's a singer/songwriter from Ireland. While so many other young artists are trying to keep up with the fashionable styles of left-field synth pop or moody minimalism, SOAK has a more traditional approach. Her music features strings and keys and music rooted in sturdy songwriting and delicately gorgeous vocals. Her fundamentals are strong, she's already got tons of experience performing—"I’ve played probably about fifty foreign shows and nothing’s gone terrible so far," she told us—and she just joined the Rough Trade team. Things are looking good for SOAK.