It seems like debut singles are more important than ever. So many acts release song after song on Soundcloud, and the tracks stack on top of each other like a pile of evidence that proves nobody cares. Usually, the acts who see success are the ones who come out of the gates strong.
KLOË is only 18 years old, and her debut single has quietly racked up over 30,000 plays in a month. She's from Glasgow, so it may take a while for this to blow up in America, but if she can match the modern, edgy pop of "Grip," she's destined for big things.