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    This goes for virtually every corner of the entertainment industry. In music, forget about what you know—you’re far better off considering who you know. Nepotism and cronyism run rampant, so if you’re not born in to the industry or in the right circles, your journey just became much harder. From the outside, it may seem like success depends on the quality of the music and the engagement of the consumers, but more often than not it all comes down to getting the right people on board.