In these past years, we've seen plenty of acts come out of nowhere with great music and no other details—no faces, no names, and no backstory. For this to work, the music has to be good, but it's more than that. Through music videos, imagery, lyrics, and every other little detail, an artist can communicate what they're all about, even without revealing any personal information.
Chicago artist/group Goodbye Tomorrow has done this masterfully so far. They've got a modern approach and a message, always delivered with intensity and a clear sense of purpose. So far, there are only a few songs out there and a couple of awesome videos, but whoever is behind this project has obviously put a lot of thought into their presentation, and it's worked. Goodbye Tomorrow is one of the most exciting new rap acts of the year.