For a lot of new artists, there needs to be something uniquely new to be exciting. But when you think about it, a lot of the lasting talents have a timeless quality that doesn't depend on the trends and modern styles of the contemporary soundscape.
New York-based Norwegian artist OKAY KAYA doesn't need to sound like right now to be one of the best newcomers in music. She's already made some great first steps and surrounded herself with good people like Rodaidh McDonald (producer for King Krule, The xx, and Sampha) and Tobias Jesso Jr. (who she toured with and who was one of our favorite new artists last year). Her dream-like arrangements and alluring vocals create an atmosphere that is at once intimate and cinematic, and while her first songs are simply gorgeous, there's plenty of room for expansion on her ageless songwriting.