Technically speaking, Tove Styrke isn't a "new" artist. She came in third on Swedish Idol back in 2009 and put out a debut album shortly after that. Yet she lands on this list because the music the singer made then compared to the music she delivered on Kiddo is a true rebirth.
Her current sound lands at the intersection of quirky and mainstream: some songs experiment with outside-the-box production while others rely on fantastic pop melodies. The constant throughout it all, though, is Styrke's confidence. Both on and off the stage she delivers her songs with a self-assurance that puts her at the forefront of her contemporaries.