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    Don’t think social media is everything.

    The internet is expansive, almost infinite, but a physical world awaits, away from the network of ISPs, servers, and screens that simultaneously connect and separate us. Organic movements brew beyond poppin’ Tumblr pages, and sharing genuine conversations with fans means more than a follow-back.

    Creating and nurturing a sustainable fan base by solely operating online isn’t impossible, but an artist who pulls it off is an anomaly. Slap some stickers on lamp posts, perform from the back of the homie’s pickup truck, and get out there. In an industry where artists, managers, writers and A&Rs come and go, nothing is more important than showing face.

    Related: Why SXSW Still Matters