Vince Staples - "Lift Me Up"
Director(s): David Helman and Dustin Lane
Sometimes the simplest concepts are the most effective. Vince Staples spends the video for "Lift Me Up" getting lifted up, levitating above the city streets like he's part of the rapture.
The video is constantly tilting, whether we're circling Vince's dead-set delivery from above or sliding off the beach. The result is disorienting, but that's the point—Staples doesn't always leave his audience warm and fuzzy, and why should he?