SXSW is one of the most frantic weeks on the music industry's annual calendar. The festival's popularity with sponsors and the music industry has exploded in recent years, and more brands, bands, and bloggers descend on Austin every year. The talent pool is more crowded than ever, but the potential for career-changing performances still exists.
With music lovers from all over the world descending on Austin, SXSW is now the ideal place for artists who have already built a buzz to amplify it massively—at least for a week. With artists playing multiple shows each day, and multi-genre lineups across the board, there is still a great deal to be gained at SXSW.
These are the artists who could, if they play their cards right and nail their performances, be the breakout stars of SXSW 2016.