Chance still has no love for record labels.
Chance's decision to stay independent has been one of the most important decisions of his career. It's been difficult to stay the path—they've have been after Chance for a while, but he's had none of it thus far, even likening record labels to the Devil in a guest verse for Macklemore last year.
If anything, Coloring Book has only hardened his reserve. "If one more label try to stop me..." Chance sings on "No Problem." Later, on "Finish Line," he laments the fact that "labels told me to my face that they own my friends." But his scope isn't limited to record companies this time around.
On "Summer Friends," Chance says he'll "never let a blog get in my way." On "Blessings," he gets more specific, rapping "I don't make songs for free, I make'em for freedom / Don't believe in kings, believe in the Kingdom," which is a two-sided reference to heaven and believing in oneself rather than giving that power to record labels ("kings"). Then there's "Mixtape," a whole song dedicated to free releases, with features by two artists (Young Thug and Lil Yachty) who have built careers outside the conventional record/release/tour schedule.
And even though Coloring Book was premiered on Apple Music, Chance has admonishments for the other streaming services. "Spit it Spotify," he says on "Blessings," and Jay Electronica echoes the same sentiments later in the song: "I spit on the Tidal of tidal waves / I spit on the Apple and kill a worm."
Suffice to say Chance has not been wooed by the industry model of success. And it's working—the Grammys are reportedly considering categories for free releases.