• BJ the Chicago Kid ft. Kendrick Lamar - "The New Cupid"

    Release date: February 11, 2016

    Love songs seem scarce lately. Today's sung romances tend to lean towards and temporary attraction.But BJ The Chicago Kid took on the responsibility of being “The New Cupid,” hoping to restore everyone’s belief in true love. Kendrick plays the part of a pessimistic lover.

    Kendrick takes a deep look at this generation’s pattern of turning hurt into bad habits. It starts with his opening line: “As I play out The Commodores, my faith destroyed.” The love that bands like The Commodores sang about seems unattainable and unrelatable in today's 24-hour news cycle. With true love feeling so far out of reach after countless failed attempts, many young people wind up “parking lot pimping” and wasting time searching for vices to help fill a gaping void.