Unlike most young, white, up-and-coming hip-hop artists, nothing about Grieves shouts “college rapper.” I hate to stereotype young, white rappers like that, but it’s just part of the music environment these days. It’s a popular genre right now and it’s hard to avoid getting sucked into that. Even the guys who are genuinely trying to avoid it are somehow getting stuck with the label.

Being a part of Rhymesayers is probably a big part of what sets Grieves apart. The label has always been open to artists who think outside of the box, but still they manage to stay true to the art. Grieves follows in the footsteps of acts like Atmosphere and Brother Ali, who are okay with showing an honest vulnerability – they are okay with being themselves instead of crafting some image that seems to be selling right now.

Here’s the latest video from Grieves,  for “Against The Bottom,” off the Together/Apart album, out now. The visuals were put together by Clement & Co. Hit the jump to watch…