By this point, we ought to be able to admit that for whatever reason, it’s hard to look away from Drake. His openness and vulnerability have led to countless jokes and memes, but those same qualities are also undeniably alluring, even freeing. His thoughts and observations are similar to some we may have had but been hesitant to share, and it makes him relatable in ways that a lot of rappers could never be.

Memphis up-and-comer Jon Waltz has a similar appeal. He’s sensitive, intelligent, and he’s got a knack for blending catchy melodies with his raps. Check out his latest, “Video Girl,” below, and read a short interview with him over at Hypetrak.