While in Austin for SXSW last week, Action Bronson and Andrew W.K. decided to channel their talents towards something non-music related and instead participate in an eating challenge. The musicians attempted to eat as many outrageously spicy Ghost wings as possible and as you can imagine, things get pretty messy. Bam Bam kind of sums up the whole experience when at one point, he turns to the camera while shaking his head and says “It’s unnecessary. There’s no reason for this.” Unnecessary maybe, but entertaining? Yup. Check it out above.