When Kanye West‘s “I Am a God” shouted out the croissant, the line spread like wildfire. I can almost bet you’ve not been able to order a croissant without Kanye singing that in your head.
The French, inventors of the beloved French pastry, are proud people. Do not mistake this as a critique—they are simply very much behind whatever they create. Alongside their art, rich history, and the Eiffel Tower, croissants are also highly representative of France.
Then comes this letter from Association of French Bakers. While we simply saw it as a comedic, left-field one-liner courtesy of ‘Ye, the Association is not impressed. In fact, they appear to be quite offended. This open letter to Kanye West regarding his choice of words—”damn croissant”—first appeared on Medium. Now, while we’re praying to Yeezus that this letter is in actually real, and that there is, in fact, an Association of French Bakers (please take me in, guys!), but the Tumblr of the post’s author, W. David Marx, suggests otherwise. According to his Tumblr post: “Over at Medium.com, I wrote a piece called ‘An Open Letter to Kanye West from the Association of French Bakers.’ Those bakers are not so happy about M. West’s impatience around croissants.” Regardless of its authenticity, this short read is nonetheless most definitely worth your time. Well played, Marx. Read the open letter below.
An Open Letter to Kanye West from the Association of French Bakers
Regarding Croissants in “I am a God”
Association of French Bakers
900 Rue Vielle du Temple
To Monsieur Kanye West:
Congratulations on the birth of your daughter, Nord! This is a truly auspicious time for you — and so it is with great sadness that we must lodge a formal complaint against the song “I am a God” from your new album Yeezus.
Our organization represents bakers across France, many of whom have taken great offense at this particular rhyming couplet:
“In a French-ass restaurant
Hurry up with my damn croissants”
Assuming you, as a man of means, dine exclusively at high-end restaurants and boulangeries during your voyages to Paris, it could not be possible that the delay of your “damn” croissants originated from slow service. And certainly, you are not a man to be satisfied with pre-made croissants from the baked goods case reheated and tossed out on a small platter. No — you had demanded your croissants freshly baked, to be delivered to your table straight out of the oven piping hot.
And it was with great joy you ordered croissants — not crêpes or brioches — because only croissants can proudly claim that exquisite combination of flaky crust and a succulent center. The croissant is dignified — not vulgar like a piece of toast, simply popped into a mechanical device to be browned. No — the croissant is born of tender care and craftsmanship. Bakers must carefully layer the dough, paint on perfect proportions of butter, and then roll and fold this trembling croissant embryo with the precision of a Japanese origami master.
This process, as you can understand, takes much time. And we implore the patience of all those who order croissants. You may be familiar with the famous French expression, “A great croissant is worth waiting a lifetime for.” We know you are a busy man, M. West, but we believe that your patience for croissants will always be rewarded.
We could easily let this water pass under the bridge, as they say, but we take your lyrics very seriously. From the other lines in the song, we have come to understand that you may in fact be a “God.” Yet if this were the case — and we, of course, take you at your word — we wonder why you do not more frequently employ your omnipotence to change time and space to better suit your own personal whims. For us mere mortals, we must wait the time required for the croissant to come to perfect fruition, but as a deity, you can surely alter the bread’s molecular structure faster than the speed of light, no? And with your omniscience, perhaps you have something to teach us about the perfect croissant. We await your guidance and insights.
We appreciate your continued patronage of French culture. (Your frequent references to menage perhaps speak an interest in the structure of the French household?) We hope from the deepest recesses of our hearts, however, that in the future you give croissants the time they need to fully mature before you partake. With that, we say, adieu. And our member Louis Malpass from Le Havre wants you to know that he loves “Black Skinhead.”
Association of French Bakers